Sometimes fortune cookies predict the future, but most often they just provide a truism on a strip. I got one that read: "If you want to have a friend, you have to be a friend." That's not so easy. We want people to go after us, we don't necessarily want to chase them down. Going after someone is scary. You face rejection. It takes effort.
But how refreshing is it to get a well-thought-out letter out of the blue? A gift for no reason? A surprise invitation? Those little efforts make you realize how special you are to someone else. They make you want to pay it back (or forward).
If you pursue your customers genuinely (the way you'd want to be pursued), you'll both be more satisfied.
Monday, May 23, 2011
Friday, May 20, 2011
A blog is a smile
In the days of Mom and Pop corner stores, people walked into businesses expecting to be greeted warmly with a big smile from the owner. If you were a regular, he might even welcome you by name. And even though a lot of our day to day trading and mingling happens online now, we still want to be treated like people. So a blog is a way to celebrate our human dignity. It's a smile—a gentle way of saying, "Welcome; I hope you'll make yourself at home."
Wednesday, May 18, 2011
Welcome to Pass a Smile Around: A marketing blog that's naturally sweet
This marketing blog will be devoted to sharing tips on how to increase loyalty by building naturally sweet, relational activities into your business. As the lead characters in Monsters, Inc. would tell you: laughter is more powerful than scream. And learning to pass a smile around is a way to strengthen your brand and your outlook on life.
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